Maybelline New York has teamed up with downtown creative hub, MADE, to act as the official makeup partner of MADE Fashion Week to be held Sept. 4 to 10 at Milk Studios.
Maybelline New York will provide creative direction, backstage artistry and its range of products for more than 10 MADE designers, including Public School, Cushnie Et Ochs, Ostwald Helgason, Olivier Saillard, Kitsune, Jonathan Simkhai, Maria Ke Fisherman, Peter Som, Chris Gelinas, Zana Bayne and Baja East.
The partners will also introduce the MADE for Maybelline Film Project, a video incubator that will enhance the platform of MADE Fashion Week's support of emerging creative talent. The incubator enlists the vision of eight filmmakers who will use mixed-media techniques to create a 30-second video inspired by the Maybelline New York-driven makeup trends found at MADE Fashion Week.
In addition, Maybelline New York will host a media lounge in the Penthouse at Milk Studios. The Maybelline New York media lounge will be open to editors, bloggers and influencers for three days and culminate in the exclusive MADE for Maybelline Film Project special event, which will be held on Sept. 10 to close out the week.
"Maybelline's involvement in fashion and commitment to creativity grow stronger with each season," stated David Greenberg, president of Maybelline New York-Garnier-essie. "As the fashion landscape continues to evolve, we need to ebb and flow with it, finding new and interesting ways to support our trend platform and the artistic communities that contribute to it. Partnering with MADE Fashion Week allows us to tap into a new generation of talent through meaningful backstage collaborations and thought-provoking content projects. These efforts showcase the Maybelline New York brand in an exciting new light."