DENVER and MONTREAL — Molson Coors Brewing Company announced that Torsten Kuenzlen, formerly president director of Coca-Cola’s Indonesia region, has joined as Molson Coors International's new CMO. Celso White, former VP and general manager, Americas concentrate operations at PepsiCo, has joined as MCI’s new chief supply chain Officer. In addition, Lee Reichert, formerly a partner with Lathrop & Gage LLP, has joined MCI as general counsel. All of the executives will be based in Denver, Colo.
During his 17 years with Coca-Cola, Kuenzlen led commercial and marketing operations across the globe, including Europe, Latin America and Asia, and was part of a management team tasked with transforming their business across Africa. He received a master’s degree in International Business Management from Rheinland Pfalz University in Germany, and served as an officer of the German Air Force.
White joins Molson Coors with more than 25 years in consumer products. His initial assignments were in engineering first with Silgan White Cap, then with M&M/Mars and Campbell Soup Company. More recently, White had accountabilities in general supply chain management with PepsiCo where he held the position of VP and general manager, Americas concentrate operations. This included leading all aspects of the supply chain throughout the Americas (Canada to Southern Cone) and the Asia Pacific region.
Reichert has been recognized as a leading M&A attorney for a number of years by both the Chambers USA Guide to leading Business Attorneys and in the Best Lawyers in America. Reichert also has extensive experience in the global brewing industry having served as outside counsel to Molson Coors on a range of issues for nearly a decade. He earned his J.D. magna cum laude at the University Of Illinois College Of Law and graduated cum laude from Colgate University.