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A new solution for mobile engagement

Omnichannel marketers have gained a new personalization weapon to engage with shoppers thanks to a partnership between nGage Labs and Web Decisions.

The firms announced a new arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

"We are excited to be working with such an innovative company that has invested in delivering truly integrated marketing solutions and has emerged as the leader in marketing database solutions for omnichannel retailers," said Rod Ford, CEO of nGage Labs. "When personalized mobile engagement is utilized as additional engagement with a brand’s best customers, the results are 20% incremental spend and 25% incremental transactions. Using the power of the customer purchase behavior within the database is the key to driving uniquely individual personalization."

Web Decisions said its customers and prospects will benefit from this offering as it leverages an advanced marketing database platform and introduces an additional level of engagement with a brand’s best customers by delivering personalized offers to their mobile devices.

"Our clients are passionate about delivering the optimum digital customer experience to their shoppers," said Kim Addington, CEO of Web Decisions. "Our partnership with nGage Labs brings mobile engagement solutions to retail, and will enable retailers to positively affect the shopping experience of their customers."

Web Decisions provides big data solutions that deliver omnichannel campaign execution and actionable business intelligence. The company’s technology platform involves a real time enabled marketing database platform designed to recognize consumers at virtually any touch point and deliver data driven consumer centric content to the original touch point.

According to nGage Labs, it is leading provider of full-service, analytically-informed personalized mobile customer engagement solutions. The company contends it is disrupting the mass discount mobile coupon practice by using customer transaction history and preference data streams to feed real-time predictive analytics that result in each customer receiving a unique and individually personalized mobile offer.

The company said it has invested more than $10 million to create a seamless and personalized mobile experience through the integrated development of a proprietary cloud-enabled real-time offer personalization engine and mobile delivery platform with mobile redemption capabilities and dynamic data visualization dashboards. The result is a comprehensive closed-loop mobile engagement solution enabling brands and enterprises to provide and measure the effectiveness of highly personalized offers delivered to their best customers through text, push, and digital wallets.