The OurPet's Company, a leading proprietary pet supply company, has promoted Gabriella DeSantis to VP of marketing.
DeSantis joined the company in July 2012 as senior director of marketing and has been responsible for overseeing the execution of the company's new two-brand marketing strategy. The company also credits her with the successful launch of several new products.
DeSantis has more than 20 years of marketing experience in the pet and consumer packaged goods industries. Previously, she held positions as marketing director at United Pet Group and as senior marketing manager for Health Care Products.
"Gabriella has excellent education and experience related to all facets of marketing,” said Dr. Steve Tsengas, chairman and CEO. “She has been instrumental in guiding The OurPet's Company though its critical transition related to our two brand strategy — OurPet's brand for the pet specialty segment and Pet Zone brand for the food, drug, and mass-market retail segment. She has also concentrated in building a professional marketing team that will have a positive impact not only in branding and packaging, but also in product management and sales. Gabriella's dedicated efforts to make OurPet's a top performer in the pet industry will help assure our continued success."
DeSantis earned her B.S. in business administration and marketing/advertising from Long Island University and her MBA in marketing management and corporate finance from Pace University in New York.
The OurPet's Company designs, produces and markets a broad line of pet products and accessories in the United States and overseas. The OurPet's Company has an extensive intellectual property portfolio with more than 225 patents in either issued or pending status.