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Overstock.com leverages social media for sweepstakes

Overstock.com will be leveraging social media to hold a sweepstakes inspired by its new "The Good Good" advertising campaign.

Contest entrants participate by adding an image or pin representing the work of a non-profit that inspires them to Pinterest. Entrants will then share that pin on the Overtock.com website. One winner will be awarded $2,500, and Overstock.com employees will give the non-profit 100 hours of time.

“We want to reward a person for promoting a non-profit that inspires them to do good and reward the non-profit for being inspirational," said Stormy Simon, co-president of Overstock.com.

The contest runs through Oct. 13.  

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