Merchant Warehouse, a leading provider of payment technologies, has acquired Opticard, a provider of gift and loyalty programs for organizations worldwide.
Through this acquisition, Merchant Warehouse will offer deeper mobile and digital engagement opportunities for small and mid-sized businesses through an expanded suite of gift, loyalty and prepaid programs.
"Loyalty is truly centered around the customer experience; every customer counts, but it's the ones that keep coming back that are vital to any business. This is where we excel — providing the right type of loyalty program or prepaid cards for businesses to better attract, engage and retain customers," said Troy Smith, GM, Opticard. "Bringing our solutions to the Merchant Warehouse product suite significantly expands the opportunity for merchants to create and deliver the right type of gift, loyalty or prepaid program for their customers. Merchant Warehouse is an innovative company, and we're thrilled to be part of a team that consistently looks for ways to enhance the business-customer relationship."
Opticard’s prepaid offerings, including both gift card and loyalty programs, are designed to meet the unique needs of every retailer, enabling them to build lasting relationships with their customers, while simultaneously encouraging them to return and spend more. Merchant Warehouse plans to continue to invest in the Opticard platform to advance the suite of service offerings to new and existing resellers and retail customers.
"Prepaid offerings shouldn't be complicated for the merchant or the consumer. It's really about delivering experience and value, and when done right, driving customer retention and business growth. That's why the next step in mobile innovation is transitioning the traditional gift, loyalty and prepaid options into digital formats," said Henry Helgeson, CEO, Merchant Warehouse. "Bringing these capabilities to mobile devices ensures consumers never have to worry about leaving coupons, gift cards or even their loyalty cards at home; they'll always be easily accessible and usable through their phones. This has significant potential for merchants to generate greater revenue and more effectively compete with big-box stores. We're looking forward to continued expansion and innovation of our payment technology capabilities and services for businesses to build greater customer loyalty."
Opticard employees will join the Merchant Warehouse team. Opticard will continue to operate independently and will remain in its current location.