ATLANTA Cardlytics, a marketing company, announced the appointment of David Perdue to its board of directors.
Former chairman of the board and chief executive officer of Dollar General, Perdue currently serves as a director of Jo-Ann Stores, Alliant Energy Corp. and Liquidity Services Inc. Prior to joining Dollar General in 2003, Perdue served as chairman and chief executive officer of Pillowtex Corp., a producer of home textiles; as president and CEO of Reebok Brand; and as SVP Haggar, Inc.
“With his deep understanding of the retail business, David brings the experience and leadership we need as we deepen our relationships with leading retailers and expand into new markets and channels,” said Scott Grimes, Cardlytics CEO. “David joins Cardlytics at an exciting time, as we have achieved significant levels of adoption within the banking and retail industries, and have established ourselves as the frontrunner in delivering transaction marketing capabilities to the marketplace.”