Skechers Performance Division has signed seven-time PGA Tour champion Matt Kuchar — currently ranked fifth in the world — as the first brand ambassador for the Skechers GOgolf line.
The multiyear partnership will feature Kuchar in a global advertising campaign that covers TV, print, digital and outdoor mediums. The company will also collaborate with Kuchar on a namesake signature shoe line.
“We are excited to announce the addition of Matt Kuchar to the Skechers Performance Division as we expand the Skechers GOgolf line,” said Skechers CEO Robert Greenberg. “Aligning with Matt is key to our overall growth strategy for the Performance Division and we know he will play an integral role in building brand awareness with both consumers as well as the discerning golf community.”
Kuchar’s 2013 season was a banner year, as he earned two PGA Tour titles and helped the U.S. squad win the Presidents Cup.
“Whether competing or practicing, I’m on my feet for hours, so the comfort and performance of my shoes is a critical factor in my success,” Kuchar said. “In trying out the GOgolf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.”
“Matt brings a great deal of knowledge to our product development,” added Rick Higgins, VP of merchandising/marketing, Skechers Performance Division. “He offers all the qualities we look for in a brand ambassador so we’re thrilled to partner with him on our Skechers GOgolf line. We work closely with our elite athletes to build innovative footwear and Matt’s insight will help infuse our existing award-winning technologies into our golf offering.”
This announcement marks the third high-profile professional athlete to join the Skechers Performance Division. On board since 2011, champion marathoner and Olympic medalist Meb Keflezighi recently extended his agreement by three years through 2016 and elite distance runner Kara Goucher signed on in May.
Skechers GOgolf shoes are available for men and women at Skechers retail stores, select retailers including golf pro shops and online.