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Post-holiday promotional push begins

With only a few days to go until Christmas retailers are already positioning themselves for post holiday success by touting promotions to capitalize on gift card redemptions. Target and JCPenney this week announced special incentives that begin the day after Christmas when both plan to open at 7 a.m.

Target said it planned to offer free shipping on certain online purchases and would extend store hours until 11 p.m., while JCPenney said is employing a similar strategy, featuring more than 100 doorbusters in a 48-page sales circular. Those who can’t wait until the day after Christmas can visit jcpenney.com to begin shopping the post holiday specials on the retailer’s website where free shipping will be offered on various items.

“Target makes shopping fun, fast and festive for our guests throughout the holiday season,” said Target merchandising VP Nik Nayar. “Most holiday gift cards are redeemed in our electronics department so we are gearing up for great deals on some of our guests’ favorite products such as video games, TVs and cameras.”

According to JCPenney, the day after Christmas is quickly becoming the retailer’s second busiest sales day after Black Friday.