CHICAGO — Beverage maker Phusion Projects has named Grammy Award winning musician T-Pain as a partner in the Moskato Life brand.
As part of the relationship, T-Pain will drive awareness for the malt-based, progressive adult beverage via music, videos, product promotional materials and contests. The partnership will uniquely utilize social media platforms, including Mobli, Instagram, Facebook and Twitter to activate the Moskato Life and T-Pain fan communities around special offerings.
"We are extremely excited to welcome T-Pain as partner in our brand," said Chris Hunter, co-managing partner of Phusion Projects. "He perfectly embodies the Moskato Life and he is on-board as a full and active partner in the business."