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RetailMeNot’s mobile net revenues surge

Digital coupon marketplace RetailMeNot said that its investments are paying off, following a strong performance in the fourth quarter ended Dec. 31, 2013.

The company reported net revenues for the quarter of $78.5 million, an increase of 55% compared to $50.8 million the prior-year quarter. Organic net revenues, which exclude net revenues from acquired businesses not owned during both comparative periods, increased 50%.  

Mobile net revenues totaled $11.7 million, a 179% surge from $4.2 million for the prior-year period. Net revenues from international markets totaled $16.3 million, up 85% compared from $8.8 million.

Visits to the websites grew 24% to 184.1 million, compared to 148.4 million.

"Our strong performance in 2013 was enabled by the investments we have made in people, technology and marketing to position the company for long-term growth. In the fourth quarter in particular, we saw these investments pay off in our strong performance as a solid e-commerce environment and a shorter holiday shopping season saw heavy retailer promotional activity," said founder, president and CEO Cotter Cunningham. "Looking into 2014, we remain committed to making investments that will focus on delivering the highest value content for consumers, strengthening our community and enhancing our web and mobile offerings to position the company for long-term growth."

As of Dec. 31, 2013, more than 13.7 million apps were downloaded globally between RetailMeNot.com, VoucherCodes.co.uk, Poulpeo.com and Bons-de-Reduction.com, up from 4.5 million which were downloaded as of Dec. 31, 2012.  During the fourth quarter, mobile app sessions totaled 116.5 million, versus 16.7 million during the fourth quarter of 2012.
 

 

 

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