Saks Off 5th has launched its online store, saksoff5th.com. It joins a list of closeout retailers that are getting comfortable in the e-commerce market. The online store will offer up to 55% off merchandise year-round.
“This is a significant milestone for Saks Off 5th as the company rounds out our omnichannel offerings. In addition to our 70 nationwide stores, the e-commerce site is yet another platform through which we can provide our curated off-price shopping experience. We want it to be the Saks of the off price world, a true extension of the brand,” said Robert Wallstrom, president of Saks Off 5th.
“We designed the site to be a sleek, modern online reflection of the elevated design of the Off 5th stores with a strong value message. We think it will become a best in class off price fashion destination online,” said Michael Burgess, president of Saks Direct.
Along with its expanding base of stores, customers can now shop 24 hours a day and have round-the-clock assistance from the company’s customer care team. Mobile and tablet enhancements for shopping will be part of the evolution of the site interface.
Saks Off 5th online will offer the same men’s and women’s collections as in-store. Online customers will have visibility and accessibility to shop all the top designer brands that may have limited distribution and only in select stores nationwide. Additionally, the e-commerce site will offer customer’s access to Salon Z, a plus size women’s program not available in all stores.
The site is designed to reflect the experience of in-store shopping and modeled after the loft like, bright, open atmosphere of Saks Off 5th stores. Customers will have more control over their filter options, they will be able to hover over product images animated through multiple views of the item, and full-screen zoom is available for all products, among other innovative features.
Online promotions for saksoff5th.com will mirror in-store promotions with new product offerings daily. There will also be the specialized offers and exclusive merchandise for top customers to enjoy. Additionally, the site will include FashionFix events, which will migrate from Saks.com to saksoff5th.com. FashionFix is an additional space that provides exceptional deals on non-outlet premier designer products through curated flash sales.
Customers will also be able to sign up for emails to learn about current promotions, in store events and connect to social media channels, such as Facebook, Twitter, Instagram and Pinterest.
The Saks Off 5th More! Program will be offered on the e-commerce site. It is a free membership that gives customers access to additional savings in stores and online. Members will receive advance notice of special events, special coupons and invitations to private sales.
The retailer is also offering free shipping on all orders during a limited introductory period to mark the online store’s launch. SaksFirst members will be honored with free shipping on all orders, all the time. Other services on the site include shipment tracking, SaksFirst Card management and the opportunity to purchase and redeem gift cards.
Saks Incorporated currently operates 41 Saks Fifth Avenue stores, 70 Saks Fifth Avenue off 5th stores, and saks.com.