Sam’s shows kids BTS value

Fingerprinting and DNA sampling are on back-to-school lists at Sam’s Club this year where the warehouse club operator is using the allure of free services to expose would-be members to its value proposition.

On Saturday, August 9 from 11 a.m. to 3 p.m. at clubs nationwide Sam’s is offering DNA testing and fingerprint kits as part of an annual free children’s health screening program. The screenings, which combine health and child safety information are available at the 596 Sam’s locations with a pharmacy.

The free event includes a take-home DNA kit that provides instructions on storing a saliva sample to help find children in the event they are ever lost to which only a parent/guardian has access and a child safety ID kit with a fingerprint form and instructions on storing personal information. In addition, the screenings include a blood pressure check, a body mass index evaluation and vision screening.

“As a parent, you never want to think about needing information like fingerprints and DNA samples, but these items could prove critical should the need for them ever arise,” said Jill Turner-Mitchael, SVP of Sam’s Club health and wellness. “This free event for our members and the public helps give parents a way to combine shopping for back-to-school with capturing potentially life-saving information.”

Recommended stories

Login or Register to post a comment.