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Scanbuy looking to transform mobile marketing

Mobile engagement solutions provider Scanbuy introduced a new version of its flagship platform the company contends is fundamentally altering the way marketers approach mobile campaigns.

Scanbuy introduced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products and print advertising.

“The days of linking a QR Code to a static URL are over as the new ScanLife platform provides unprecedented mobile engagement campaign flexibility and effectiveness,” said Mike Wehrs, CEO and president of Scanbuy. “With our platform, marketers can exceed the expectations of millions of people engaging with brands every day through a variety of mobile triggers, earning their loyalty through high-impact, targeted mobile experiences.”

Changes to the ScanLife platform introduces a variety of new tools that are designed to make the process of creating, publishing and analyzing campaigns easier and more effective. The changes are also said to improve the deliverability of highly relevant and contextual experience to consumers to increase the number and fullness of conversions.

The company said a key driver behind the changes was making it easier for users to discover and use the advanced features of mobile triggers going far beyond simple URL redirection. For example, a mobile Web site builder features more than 20 templates and the ability to include photo galleries, embed YouTube videos and Google Maps. Also included is the ability to build dynamic, customized consumer experiences that change based on device operating system, time of day, location, language and customer loyalty. Another changes relates to a “create experience” section which allows for one-stop creation of 15 different options to present the user when a mobile trigger is activated such as launch a website, make a call, save a calendar event, send an email or text, display a note or notify a contest winner.

The platform also features connectivity to Scanbuy’s mVision Insights tool which can process over 25 different data points on almost every transaction, offering real-world customer intelligence to marketers. Reports can track the distribution of scanning activity, first-time customers, campaign comparisons, engagement lifecycles, demographic and location opportunities, and more to enhance the effectiveness of mobile marketing campaigns.

“The new ScanLife platform enabled Tesco to easily create, design and manage a customized mobile engagement experience through its intuitive interface and enhanced features,” said Tesco senior marketing manager Mark Cody. “With the enhanced analytical reporting we receive from the platform, we are now able to tailor future campaigns for more effective results.”