KEASBEY, N.J. — ShopRite is piloting a program that takes shoppers beyond the traditional checkout lines and self-checkout lanes and enables them to check out from their smartphones.
The new ShopRite Mobile Scan app also alerts them to sales in the aisles in which they are shopping and automatically deducts Price Plus Club card savings as each item is scanned. Once their shopping orders are complete, customers can sync their mobile devices to designated self-service pay stations.
“Our customers can now enjoy the ease of shopping — and checking out — right on their smart phones, with the added convenience of product recommendations. Using their own phones, they can take advantage of ShopRite’s traditional low prices and speed through checkout, making for a quick and easy trip to the supermarket,” stated Cheryl Williams, VP of digital commerce and innovation for ShopRite.
The pilot is currently in eight ShopRite stores in New Jersey and Connecticut.