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Skechers puts foot in sporting goods

MANHATTAN BEACH, Calif.  — Leading footwear retailer Skechers USA has announced that it has signed a licensing agreement with Street Flyers LLC to produce sporting goods and safety gear collections for children and young adults. Both collections are planned to launch in toy and mass market retailers throughout the United States and Canada in spring 2012.

Under the agreement, Street Flyers will design, produce and distribute Skechers-branded bicycles, skateboards, scooters, skates and safety gear. The children’s collection will incorporate designs and images from Skechers’ Zevo-3 animated television series and Skechers Kids characters. 

“We have found phenomenal success in the performance fitness arena, developing high performance athletic footwear for adults. Sporting goods are a great way to reach children and a natural extension of our athletic offering,” said Michael Greenberg, president of Skechers. “We are thrilled to launch Skechers-branded sports equipment with a well respected company like Street Flyers. SKECHERS is the number one children’s footwear brand in the United States, and Street Flyers is one of the largest wheeled sporting goods companies in North America, so the partnership is a natural fit.”