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Sleepy’s omnichannel strategy rests in cloud

The nation’s largest mattress retailer has launched new web and mobile commerce sites which rely on a cloud-based solution to support future growth.

The operator of 900 retail locations said it made the decision to switch to a cloud-based solution from Demandware to advance its omni-channel initiatives and provide consumers with consistent experiences across all channels, including web, mobile and the physical store. Sleepy’s, a 55 year old company, said the cost of ownership of its legacy on-premise platform had become a barrier to innovation as the company needed to continually add more servers to keep up with its growth. The upgrades were laborious and cost-prohibitive and in-house control was lacking, according to the company.

“We made the decision to move to a cloud platform because we needed a more agile solution for our growing business,” said Christopher Cucuzza, vp of Technology for Sleepy’s. “Although we are a traditional brick-and-mortar retailer, we recognize that consumers are increasingly connected and that we need to evolve to meet the needs of our customers. With our on-premise platform, we just couldn’t move fast enough. Demandware is a much more flexible solution that gives us full merchandising control along with smarter economics.”
 
With Demandware, Sleepy’s now has a flexible and scalable platform to support its highly seasonable business, without the burden and cost of infrastructure management. Demandware delivers a steady stream of new features through seamless upgrades without disrupting day-to-day operations, and empowers merchants and marketers with complete control over the user experience and site functionality.  Sleepy’s launched www.sleepys.com on Demandware in March and plans to roll out additional branded sites during 2014.

The retailer plans to leverage digital commerce as a way to further expand its geographical reach, as well as provide consumers with more options to research and shop its large assortment of products. Sleepy’s omni-channel strategy also includes digitizing its stores, in order to provide a more personalized experience to customers.
 
“Increasingly, we’re seeing retailers move their operations from on-premise solutions to our cloud model because it enables them to move faster in the ever-changing face of retail,” said Jeffrey Barnett, COO, Demandware. “With Demandware, Sleepy’s has a flexible, easily customizable platform that provides enterprise scalability without the cost and complexity of infrastructure management. We’re delighted to add them to our client roster and look forward to supporting their continued growth.”
 
 

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