AddThis

Sport Chalet bolsters board with Shop.org chair

Sport Chalet has elected Miki R. Berardelli, CMO for Tory Burch, a women's fashion clothing and accessories company, to the company's board of directors.

"We are thrilled to have Miki join our board and the Sport Chalet organization. She brings to us her years of working for some of the most recognizable and forward-thinking brands in the retail industry," said Craig Levra, Sport Chalet's chairman and CEO. "As Sport Chalet embarks on our next phase of growth, our mobile and digital footprint and marketing initiatives are all critical components of our growth strategy, and Miki's extensive experience meeting consumers when, where and how they shop will be an asset to our company."

Berardelli has more than 20 years of marketing and e-commerce experience. As CMO for Tory Burch, she oversees global marketing, public relations and e-commerce. Prior to joining Tory Burch in 2009, Berardelli spent eight years at Ralph Lauren. As the SVP of marketing, she developed and led the multichannel marketing strategy for the retail businesses.

Serving her second term as board chairperson, Berardelli is actively involved in Shop.org, the digital arm of the National Retail Federation. She also serves on the board of Giggle Inc., a multichannel baby products and lifestyle brand.

Berardelli earned a bachelor of arts from the University of Iowa and a master's degree from Northwestern University.

She succeeds Eric Olberz, son of company founders Norbert and Irene Olberz, and CFO of several real estate corporations controlled by the Olberz Family Trusts, who stepped down from the board of directors after 20 years of service.

"It has been a great pleasure serving on Sport Chalet's board," said Olberz. "My departure allows the board to make room for a new director whose experience is more closely aligned with the company's strategic growth initiatives. My family and I continue to believe that Craig and his team have made great strides in positioning the company for future growth and success."
"Eric's leadership and guidance throughout these many years have been invaluable, and we greatly appreciate his unwavering commitment to serving the best interests of Sport Chalet and its shareholders,” added Levra. “He provided valuable counsel for a variety of business issues, particularly from an accounting and operational perspective. The entire board and I wish to thank Eric for his tremendous contributions and dedication to our company. While I will miss his counsel and insights as a director, I am sure his role as a significant private shareholder will continue to benefit the company and all of its shareholders. I look forward to his ongoing support."

Sport Chalet operates 52 stores in Arizona, California, Nevada and Utah; an online store at www.sportchalet.com; a team sales division; and offers more than 50 specialty services for the sports enthusiast.