Target has further strengthened its marketing organization with the hiring of Kristi Argyilan as SVP, media and guest engagement, effective June 2.
Argyilan will be responsible for leading and integrating the company’s paid, earned, owned and shared media initiatives.
Argyilan comes to the Target from IPG Mediabrands where she was most recently the president, Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.
“Kristi is known nationally as a transformational, digitally savvy marketer. As Target continues to accelerate our efforts to innovate and evolve, her expertise in leveraging today’s dynamic media mix will help us connect with Target’s guests in new and different ways,” stated Jeff Jones, EVP, chief marketing officer at Target.
“Across our industry, leaders are working to modernize how they connect paid, owned, earned and shared media, and I believe Target has a tremendous opportunity to lead in this evolving space,” stated Argyilan. “I’m honored to have been tapped to lead these efforts during what is a remarkable time for Target.”