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Staples names new EVP of global e-commerce

FRAMINGHAM, Mass. — Staples has appointed Faisal Masud as its new EVP of global e-commerce. In the newly created role, Masud will be responsible for leading online and digital growth. He will report to Demos Parneros, president of North American stores and online for Staples.

“Faisal brings deep experience at some of the world’s most innovative e-commerce companies, including eBay, Groupon and nine years at Amazon,” Parneros said. “His background managing and developing large-scale digital businesses will play an important role at Staples as we rapidly expand our product assortment and grow our online business as part of our strategic plan.”

Masud will be charged with building Staples’ digital channels and leading e-commerce efforts across the company, as Staples invests heavily in digital commerce. Masud will also lead the continued development of Staples platforms and sites, including staples.com and the company’s mobile assets.

Masud has more than a decade of digital experience, building end-to-end, global e-commerce solutions that have driven growth and improved the customer experience. He joins Staples from Groupon, Inc., where he was VP and GM, responsible for managing Groupon Goods’ strategy and execution in more than 35 countries, and directly managed all functions for his business unit, including merchandising, inventory, marketing, engineering and operations.

Prior to joining Groupon, Masud was head of global shipping and cross-border trade for eBay-PayPal, where he designed and managed a global shipping platform, which made eBay’s marketplace selection available worldwide, and improved delivery experiences and cost. He also created a cross-border trade logistics solution, while leading large cross-functional teams driving shipping efficiency and increased volume. Previously, he was GM of worldwide warehouse deals and global sourcing at Amazon, where he led the development and implementation of a new retail storefront and managed the overall strategy for Amazon’s trade-in platform traffic generation, customer acquisition and pricing policy. Masud has a bachelor of science degree in business administration from Southeastern University.