FRAMINGHAM, Mass. — Staples is taking a page from retailers like Macy’s and turning to social media as it gears up for the back-to-school shopping season as it encourages students to follow Staples on Facebook and Twitter with hashtag #StaplesHasIt.
The Back to School Center has an expanded assortment of supplies, including a broader selection of backpacks, dorm room décor and school uniforms through a partnership with French Toast Official School Wear. Students can find about this and other deals by searching for the hashtag or share Facebook posts and re-Tweet using the hashtag — which of course means greater outreach for the retailer.
Staples is also engaging parents and teachers, chiefly via its Reward-a-Classroom program.
“Staples has it all for the back-to-school season, with tremendous savings and a huge selection of products that ranges from essential supplies to the latest technology,” said Demos Parneros, president, North American stores and online, Staples. “Staples supports teachers and with our new Reward-a-Classroom program, we make it easy and affordable for parents and educators to work together to keep the classroom stocked all year long.”
In addition to the 5% in Staples Rewards all members earn, parents can now earn extra rewards for a teacher of their choice when they link their rewards account. When parents participate in Reward-a-Classroom and shop, the teachers they choose receive 5% back in rewards on every Copy & Print purchase and 2% back in rewards on everything else. Teachers can also earn 5% back in rewards on everything, including technology and services, plus an additional 5% back in rewards on teaching and art supplies through the Teacher Rewards program. All rewards members receive free shipping on Staples.com orders, with next day delivery to 98% of the U.S.
“Staples knows how much teachers go above and beyond every day to educate their students, often devoting not only their time and energy, but also personal resources,” said Alison Corcoran, SVP marketing, North American stores and online, Staples. “We’re dedicated to helping teachers save money year round, rewarding them on their everyday purchases, and providing a convenient one-stop shopping experience.”
Staples’ national school supply drive is also underway and will run through Sept. 28. The retailer has teamed up with the Boys & Girls Clubs of America and teen actor Jake T. Austin, star of ABC Family’s The Fosters, to help students get the tools they need for school. Staples customers can donate $1 or more at their local Staples store with 100% of the proceeds benefiting local students in need.