Stuart Weitzman plans to open up a pop-up shop in the digital space. The upscale footwear brand has partnered with the online shopping destination, Gilt, to launch the store, created exclusively by Gilt.
The online pop-up will celebrate the twentieth anniversary of Stuart Weitzman’s iconic, over-the-knee 5050 boot and feature a 20-piece Anniversary Collection, which includes ten limited-edition styles.
Gilt has become a leader in the limited duration flash-sale space and has attracted millions of loyal shoppers by offering special access to desirable merchandise and experiences at insider prices. The company also launched a rewards program in July to boost traffic.