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Target goes "Gaga" for exclusive album deal

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MINNEAPOLIS -- Target is giving Lady Gaga fans something to celebrate. The retailer is offering customers the chance to pre-order an exclusive deluxe edition of her new album, "Born This Way," and download her first single and title track, "Born This Way" for free at Target.com/gaga beginning at 8 a.m. CST on Friday, Feb. 11 through midnight, Saturday, Feb. 26.

"Born This Way," Gaga's third full-length album,  will be released on May 23. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com.

“Target has a long history of working with a diverse group of musicians, entertainers and designers that appeal to a broad spectrum of our guests,” said Michael Francis, chief marketing officer for Target. “Lady Gaga is one of the most dynamic artists of our time, and we are excited to add her to Target’s outstanding list of music partnerships.”

 

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