In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves this week.
"Operating any business for 100 years is no piece of cake — even for a bakery," Paul Ridder, Tastykake president, said. "We believe our success comes down to a simple recipe — delicious, fun snack cakes, a focus on quality and freshness, an outstanding team and, of course, our fans. Tastykake would not be here without the 100 years of support we've received from our community."
Tastykakes also joined forces with the USO, a private nonprofit with a mission to lift the spirits of America's troops and military families, to celebrate its centennial. The company has a history of providing support to the military. During World War II, the bakery shipped its snacks to employees stationed overseas, the company said.
"Our 'Birthday Moments' initiative supports the USO's ongoing 'Every Moment Counts' campaign, which calls on America to show its support for our military by helping to create real, everyday moments, like birthdays, missed by troops and their families due to their service to our country," Ridder, said. "Throughout 2014, Tastykake will honor servicemen and women and their families with special birthday moments through USO locations and participation in national USO initiatives."