Starbucks previewed the first-of-its-kind Teavana Fine Teas + Tea Bar in New York City’s Upper East Side. The tea bar offers a curated assortment of handcrafted tea beverages, premium loose leaf teas, tea-inspired food offerings and tea merchandise.
It's been almost one year since Starbucks acquired Teavana, and the company plans to expand the new tea bar format to additional stores throughout the course of the next year.
“Tea has been a part of Starbucks heritage since 1971, when we were founded as Starbucks Coffee, Tea and Spices, and this new store concept elevates the tea experience in the same way we’ve done for coffee,” said Howard Schultz, Starbucks chairman, president and CEO. “As the second most-consumed global beverage behind water, tea presents a $90 billion global market opportunity, and we are excited to celebrate the first retail example of how our two companies are coming together.”
According to Starbucks, the company leveraged its strengths in store design and customer experience, combined with Teavana’s expertise in tea sourcing and blending, to develop the new format. The new format keeps the Teavana “Wall of Tea,” which features a wide range of loose leaf teas and tea blends, and will offer a collection of curated tea merchandise. Additionally, customers will be able to choose from a range of food items, including pastries and breakfast items, salads, flatbreads and small plates, and macaroons, shortbreads and other desserts.
“By selecting only the finest premium loose leaf teas and botanicals to be sold in Teavana mall stores, Teavana has built a strong reputation among tea enthusiasts and introduced casual tea drinkers to new experiences in tea,” said Cliff Burrows, Starbucks group president, Americas, Europe, Middle East and Africa and Teavana. “We are excited to work together to help create new and innovative ways to delight tea drinkers and continue growing the overall tea category in a variety of ways. The Teavana Tea Bar is a critical first step for us to meet the needs of tea drinkers everywhere by providing a place where tea enthusiasts and casual tea drinkers alike can learn about, enjoy and share in the tea experience.”
Teavana Fine Teas + Teavana Tea Bar, located at 1142 Madison Ave., in New York City, is a modern tea bar with a wide range of hot brewed and iced teas, tea lattes and distinctive sparkling and tea fusion beverages.