Tuesday Morning Corporation has named Susan H. Davidson as SVP of marketing. She succeeds Ross Manning, who has vacated the spot to “pursue other professional opportunities,” according to the company.
Davidson boasts a 30-year career in specialty retail, most recently as group VP for merchandising at Sally Beauty Supply, an international specialty retailer and distributor of professional beauty supplies with annual revenues of approximately $3.5 billion. She directed nationwide merchandising for stores and e-commerce and spearheaded initiatives that contributed to positive increases in same store sales.
Davidson also served as VP for marketing at Sally Beauty, where she focused on awareness and traffic driving programs, innovative customer loyalty initiatives, promotions and public relations, and managed all agency relationships.
"I am delighted to welcome Susan to our team of senior leaders that have a passionate commitment to the Tuesday Morning brand," said CEO Michael Rouleau. "Susan's proven expertise in developing effective marketing programs, driving customer traffic, expanding comparable store sales, and strengthening the consumer bond will be important to our success as we implement the final phase of our turnaround effort and build an organization that is capable of sustained profitability and growth in the years ahead. I also want to thank Ross for 10 years of dedicated service to Tuesday Morning. He has been a valuable contributor, and we wish him well in his future endeavors."
Prior to her tenure at Sally Beauty, Davidson served as SVP for marketing (including merchandising and direct channel) for Things Remembered, one of the nation's largest and most prominent retailers of personalized gifts. Earlier in her career, she served as president of Zale.com while concurrently directing efforts to improve customer service and enhance customer loyalty programs. Davidson was also previously president of Zale-owned Gordon's Jewelers, where she spearheaded a comprehensive rebranding effort and significantly enhanced Gordon's market presence.
Tuesday Morning also elevated Phillip D. Hixon, the company's current VP of store planning to SVP of store operations, succeeding Don Mierzwa, who is retiring. His nearly 30-year career includes operations and store development positions for Petco, Duckwall-Alco Stores and Michaels Stores.
"Don's significant contributions to the organization include tireless efforts to improve store operations as part of our overall turnaround effort," Rouleau added. "This work has established a solid foundation for us to build upon, and we are grateful for his service."
Tuesday Morning is a leading closeout retailer with 811 stores across the United States specializing in selling deeply discounted, upscale decorative home accessories, housewares, seasonal goods and famous-maker gifts.