WalmartLabs, Walmart’s online and digital development division, has acquired Seattle-based recipe technology startup Yumprint to expand its online grocery delivery services.
Yumprint has a website and mobile app to search and discover new recipes from thousands of food blogs, plan meals and calculate nutritional information.
In a blog post, WalmartLabs credited Yumprint founders Chris Crittenden and Wes Dyer for their vision on how technology can improve how “all of consumers discover and prepare our meals.”
“Chris and Wes’s ideas and ambitions for transforming the grocery shopping experience match the global opportunity Walmart enjoys in this space, and their accomplishments with Yumprint just scratch the surface of what we’re going to do next together,” wrote Ben Galbraith, VP of global products, WalmartLabs, in the post continued.
"Bringing Yumprint into the Walmart family will help customers more easily make shopping lists from their recipe finds before they shop," the retailer said in a news release.
WalmartLabs has made several acquisitions over the past year, including Bay Area startups OneOps and Tasty Labs. The retailer recently also opened a new e-commerce tech center in Sunnyvale.