Following the second warmest retail May in 2012, this year will trend colder, especially across the Eastern half of the nation. Colder temperatures in the East will cause a dip in year-over-year demand for seasonal products like apparel, sun care, cold beverages, lawn and garden supplies, ice cream and fans/air conditioners. May 2013 is setting up to be a more active month for severe weather than last year with the highest risk periods in early May and again during retail week three. Localized demand for chainsaws and other clean-up products will be needed in the South and Midwest. Memorial Day weekend will be favorable across most of the West with strong gains in demand for charcoal, beverages, sun care, insect repellent and ice cream over the holiday weekend.