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Weis rolls out mobile app, refreshes blog

SUNBURY, Pa. — Weis Markets is expanding its presence in the digital space.

The company earlier this month launched a free mobile application, which allows customers to view its weekly circulars and compile detailed shopping lists on their iPhone and Android smartphones. Settings for the app can be customized so customers can view weekly circular specials at their local store and lists can be synchronized between the list on their device and their list on WeisMarkets.com. Additional features include:

  • Automatic pricing updates every Sunday;

  • Simple navigation;

  • Allows customers to view products to build a list quickly and browse circular specials;

  • Pre-loads product photos to make it easy to find items on the shelf;

  • Automatically puts customer items in categories for easy in-store use;

  • Allows customers to add any item with the text option; and

  • Allows customers to email their list and task someone else to do their shopping.

In addition to the app, the company also has debuted a new blog on its website. The blog, which can be accessed here, provides "[information] on healthy living, sustainability, new products and company news," according to one of the retailer's Twitter posts. It also touts the slogan, "it's in the bag ... an unmistakably Weis blog on food and life."

The rollouts follow last year's launch of the retailer's new social media aggregator, which compiles all of Weis’ official social media outlets into a single, easy-to-read page.