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Wolverine Worldwide’s Merrell Brand has new president

ROCKFORD, Mich. — Wolverine Worldwide has appointed Gene McCarthy as president of the Merrell brand. 

"Gene McCarthy is a visionary leader with a passion for brands and consumers," said Blake W. Krueger, chairman, CEO, and president of Wolverine Worldwide. "Merrell has been and continues to be a leader in the outdoor space and a jewel within the Wolverine portfolio — I am thrilled to have Gene join the Merrell team as it continues its drive to be the first billion-dollar-brand in our Company's history."

"Gene's global experience and successful track record in the athletic and outdoor markets make him an excellent fit for the Merrell brand," said Jim Zwiers, president of the Performance Group. "We are excited to welcome Gene to the team, and believe he is uniquely qualified to lead the Merrell brand in its vision to be the world's favorite outdoor brand, delivering growth through innovative products and a fanatical connection to the consumer."

"It's an honor to join this industry-leading performance brand," said McCarthy. "I have long admired Merrell's strong growth and broad global appeal. I am excited to join this talented team to pursue the significant opportunities that lie ahead as we capitalize on the brand's compelling point of view and remarkable products."

McCarthy has more than 30 years of experience in the industry having served in leadership roles that include SVP of footwear for Under Armour, co-president for Timberland, SVP of global footwear for Reebok and a variety of leadership roles in his many years with Nike. McCarthy has a BS in marketing from Fordham University.

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