You’ve got to watch this

Walmart broke new ground in its media relations efforts this week when EVP Leslie Dach appeared on Comedy Central’s "The Colbert Report." This appearance on Comedy Central was a potentially high risk move as knows anyone who has ever watched host Stephen Colbert interview guest or laughed as correspondents on the Daily Show with Jon Stewart are able to make interview subjects look foolish without them realizing it. Dach is too sophisticated and articulate to allow that to happen and the purpose of his visit was to elaborate on the company’s healthy food initiative. Dach absorbed Colbert’s good natured ribbing, much of which was anchored in reality and common perceptions, and managed to make a few salient points.

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