Those who failed to grasp the significance of the iPhone when it launched in 2007 are not going to make the same mistake twice with the introduction of the Apple Watch –- a wearable technology device that hit the market April 24 with some well-deserved hype and considerable transformative potential.
Efficient Collaborative Retail Marketing (ECRM) just did an unconventional acquisition to provide the company with a new source of growth by applying its successful model of connecting buyers and sellers to the media world.
Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”
The 50th Annual Academy of Country Music Awards show is April 19 and video and e-commerce retailer QVC has aligned itself with the event through a range of merchandising and live broadcast initiatives.
Membership-based online retailer Jet is partnering with QVC parent company Liberty Interactive’s marketing and virtual inventory solutions provider CommerceHub to help retailers and brand capitalize on the soon-to-launch Jet e-commerce platform.