When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.
What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?
Consumers are increasingly using their mobile phones for one specific retail-related purpose.
Retailers looking to boost in-store redemption rates for coupons should consider implementing a particular leading edge technology.
Executives from Staples and virtual reality firm Magic Leap have joined the strategic advisory board of leading online handbags, luggage and backpacks retailer eBags.
Target is back to its old marketing tricks in New York City this holiday season with a 16,000-square foot omnichannel "spectacle” opening Dec. 9 next to Chelsea Market.
Specialty gourmet gift retailer Harry & David wants to make sure information about its stores is as easily accessible as possible.
Retailers that think they have digital security under control may want to take a second look at their protocols.
PBteen is hoping a new omnichannel collaboration with a popular teen app may appeal to a wide swath of its target market.
Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times.