Abercrombie & Fitch Co. is taking its 2013 Stars on the Rise back-to-school campaign, featuring a group of up-and-coming actors, to the digital arena with a new mobile app that offers potential shoppers an interactive experience.
Women’s apparel brand and retailer Lilly Pulitzer is turning to supply chain commerce solution provider Manhattan Associates to revamp its omnichannel retail capabilities so it can address its growing brick-and-mortar and e-commerce businesses.
The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.
The Limited helped changed the way women shop for apparel 50 years ago and this month it is commemorating the occasion with digitally inspired promotions the company’s founders could never have imagined.
Digimarc Corporation, a digital solutions company, has added audio watermarking to its Digimarc Discover mobile engagement platform. An audio watermark allows retailers and brands to differentiate Digimarc’s solution from competing technologies.