Sellpoints, a pre-marketing platform that touts itself for help brands generate sales online, has acquired the 360° technology patent for videos and photos. 360° technology is used in e-commerce to give in-depth product tours and educate consumers about product benefits online.
A longtime HSN executive has been promoted to president of HSN. Bill Brand has been at HSNi since 2006 as SVP programming and has been the company’s chief marketing officer — a post he’ll maintain alongside his new position — since 2013.
Stuart Weitzman has named Monica Schwartz as chief global digital and e-commerce officer. She will report directly to CEO Wayne Kulkin and will be based out of the company's international headquarters in New York.
Sears and Kmart are expanding free store pickup to more than 2,000 locations. The online/in-store collaboration will allow customers to pick up sears.com or kmart.com orders at any Sears or Kmart store and orders will be ready in five minutes or less.
What if you could replicate the physical in-store experience on the web? The concept sounds incredibly powerful. Retailers could connect product experts with key audiences to demonstrate and sell physical products, just like in-store.