If this past holiday season was any indication, American consumers can expect to receive even more email from retailers in the coming year as improved targeting has increased the efficacy of the marketing tactic.
Abandoned carts get plenty of attention. Retailers run reports on lost revenue from abandons. Email campaigns start hitting customers as soon as an hour after they abandon. A day later, another email comes.
As always, it seems to have blurred by before it even started, but NRF 2016 is over. As the retail industry collectively unpacks it bags, sorts through business cards and decompresses, I’d like to offer a few key trends I observed during my own three days of Big Show immersion.
With the NFL Playoffs under way and Super Bowl 50 right around the corner, Dove Men+Care is challenging the idea that athletes’ strongest accomplishments happen on the field by celebrating the heroic impact of football greats in their personal moments.
More information about Amazon's drone delivery program has been released, the Huffington Post reported. The drones will be able to carry a limit of five pounds and can be at customers' doorsteps as fast as 30 minutes.