The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.
With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.
Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.
Tantrum Street has added Roman Kikta, managing partner and founder of Mobility Ventures, to its board, where he will provide strategic guidance for the retail technology startup as it rolls out its Cartwheel Register mobile checkout app and Skip Wallet digital wallet app to the North American market.
Shopko is looking to drive traffic to its stores and e-commerce site with the launch of a new fashion blog called TREND.spire. The blog offers shoppers tips on how to put outfits together with pieces from either bricks-and-mortar locations or online.
Paying online got easier for Visa cardholders this week thanks to its launch of Visa Checkout. The service will allow users to register their card and then complete their purchases by entering their Checkout username and password.