Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.
Petco's National Adoption Weekend coincides with Mother's Day, and to honor mom on her special day, the retailer is showcasing moms who have adopted or fostered a pet in need while trying to find homes for pets in shelters.
Pamela G. Bailey, president and CEO of the Grocery Manufacturers Association, has announced the addition of two new directors to the association’s federal affairs staff, Nancy Kohler and David Prestwood.
Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.
Safeway’s Lucerne brand cow is the face of the company’s eighth annual Lucerne: The Art of Dairy art contest. Safeway chose nine student finalists whose life-size fiberglass cows stand to win one of them a $30,000 grand prize.
For every Budweiser sold between now and July 4, the company will donate a portion of proceeds to the Folds of Honor Foundation to support military families.
Walgreens posted April sales of $6 billion, an increase of 3.8% as compared to the same month in fiscal 2012. Total front-end sales decreased 2.9%, while comparable store front-end sales decreased 4.3%.
Kellogg’s North American first quarter results were solid, but its performance overseas, particularly in the U.K., helped bolster its results. The company reported net sales of $4 billion, an increase of 12%.