Overall, there was an 8 % decline in the number of pages per market across the retailer set, and a 4% decline in number of inserts.
Overall, the number of inserts and pages declined slightly across the retailer set in June 2011 versus June 2010.
On average, across the retailer set, both the number of inserts and number of page counts decreased when comparing the month of May 2011 to May 2010.