The Container Store has kicked off a new purpose-driven marketing campaign focused on its values-based approach to business and conscious capitalism with full-page national newspaper ads as well as videos on the company’s new YouTube Channel.
Office Depot has appointed Michael A. Steele as VP of investor relations. Steele, who most recently served as VP of investor relations for OfficeMax, where he had been employed since July 2007, will report to Stephen E. Hare, EVP and CFO.
Marketers sent a record volume of email during the holidays and although overall open rates declined, the record level of email marketing activity produced transactions and sales growth, according to Experian Marketing Services.
In November of last year, Target opened a popup store featuring an exclusive collection of bath and body products by Sonia Kashuk in New York’s Grand Central Terminal. Now the retailer is preparing to launch an exclusive line of Sonia Kashuk makeup, beauty tools and cosmetic bags in March.
Best Buy’s defense of its market share proved costly during the holidays as greater-than-expected price cuts caused same-store sales to decline 0.9%, resulting in significant margin erosion and a vow to accelerate cost-cutting efforts in 2014.
As part of its turnaround efforts, J. C. Penney will close 33 underperforming stores across the country. The move, which will result in the elimination of about 2,000 positions, is expected to result in an annual cost savings of approximately $65 million, beginning in 2014.
With cases of influenza rising across the Midwest, Meijer is participating in a new study by offering free testing for flu and strep throat at its stores in Michigan and allowing its pharmacists to dispense prescription drugs as necessary under a protocol developed by a physician who's also involved.