Opinion

08/24/2012 - 15:59

Many retailers have been slow to embrace technology in their broader operations, technology that has already changed the retail landscape forever – namely by empowering shoppers who are now more tech savvy than the retailers who are trying to catch up.

08/14/2012 - 11:51

As a leading retailer, you know what your customer wants, and you’ve done the hard work of building the right assortment, sourcing from the right factories, and making it available in time for the season. Now you need to make sure that your customers can have what they want when they want it.

06/21/2012 - 13:11

You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.

06/15/2012 - 16:33

The retail industry has long been chastised for not moving fast enough when it comes to technology innovation.

06/08/2012 - 13:50

People today seamlessly integrate the use of all types of technologies in their lives, including the way they shop – at any time, at any location. As a result, they are more informed and selective about the products and services they want and use, and are more empowered towards the industries that serve them.

05/16/2012 - 10:05

The steady erosion of newspaper circulations naturally has led many to predict that the printed ad circular is not much long for this world and will quickly disappear as consumers demand more digitized ads and coupons. Last year, the Associated Press, along with 32 other publishers and 30 retailers, launched iCircular to help stave off declining ad revenue. Even Google has jumped into the fray with the launch of Google Circulars, a service that creates digital versions of full-page print inserts normally found in newspapers, with the goal of “trying to get online visitors into [offline] stores.” From the stark decline in demand for print publications, it appears that printed circulars are well on their way to extinction…or are they?

04/06/2012 - 13:59

In the 1950s, when science fiction writers dreamed about the coming age of computers, they assumed that like everything else in their experience, computers would get ever larger as they got more powerful. Some predicted computers would be as big as small towns, maintained by thousands of workers.

03/30/2012 - 11:30

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

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