Mars Advertising has made changes to its team of shopper marketing experts in an effort to capitalize on a year during which the company expanded its portfolio of high profile clients and reported “solid” growth.
The Buckle has promoted Kari G. Smith to the newly created position of EVP of stores. In her new role, Smith will continue to provide leadership related to all aspects of the in-store shopping experience, including the education and development of the company’s sales team.
Kohl’s has teamed up with actress Katie Holmes to confront the “pink elephant in the room” — breast cancer — in a new awareness-raising initiative. Kohl’s will donate up to $1 million to Susan G. Komen to help support the cause.