Keurig Green Mountain and The Coca Cola Company have expanded their agreement to include select beverages from Coca Cola’s still brands portfolio in the Keurig hot brewing system in the United States and Canada. As such, Honest Tea will be the first brand from The Coca Cola Company available in K-Cup packs.
Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Google and IRI.
Electrolux has joined the AllSeen Alliance, a nonprofit open source consortium, as a premier member. The company joins Haier, LG, Microsoft, Panasonic, Qualcomm Connected Experiences, Sharp, Silicon Image, Technicolor and TP-Link as premier members of the alliance.
Necessity is the predominant motivation behind shoe purchasing for men, and their brand loyalty is strong and steady, according to Men’s Footwear Brand Focus Study 2014, the latest report from global information provider, The NPD Group.
Columbia Sportswear is teaming up with the Dallas Cowboys in an apparel licensing partnership that will feature co-branded sportswear, outerwear and accessories for men, women and youth, with product available to the public starting in late spring 2015.