Worldwise, a leading consumer pet products company, has entered into a long-term, exclusive licensing agreement with kathy ireland Worldwide (kiWW). Kathy Ireland will develop a line of pet products with the Worldwise team and market the collection under the brand kathy ireland Loved Ones.
Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.
When U.S. retailers launch global e-commerce efforts, they often start with countries that have a long-standing trade history with America. Shipments to Canada are soon followed by expansion into the United Kingdom, Australia or other English-speaking areas.
Micro Center, a leading consumer electronics retailer, has entered into a multi-year agreement with the Warranty Group, a leading global provider of warranty solutions and underwriting services, which will allow the retailer to enhance its national Protection Plan program.
GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.
Bicycle supplier Huffy Corporation is turning to Experian Data Quality, a part of Experian Marketing Services and a leading provider of contact data management software and services, to ensure accurate and timely package deliveries and improve service levels to its customers.