The WhiteWave Foods Company, a leading consumer packaged food and beverage company in North America and Europe, plans to acquire Earthbound Farm, a leading organic food brand, from its existing shareholders led by Kainos Capital and founders Drew & Myra Goodman, for approximately $600 million in cash.
In collaboration with the Centers for Disease Control and Prevention and the National Association of Pediatric Nurse Practitioners, Reckitt Benckiser in support of its Lysol brand has launched the site "Looking After You and Your Family" as part of the Family Health Series.
The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.
Stanley Black & Decker has added Debra Crew, president of PepsiCo Americas Beverages, to its board of directors. Crew joined PepsiCo in 2010 as president of the western region of PepsiCo Europe, and was promoted in 2012.