Opinion

The future of electronic payments
Apr 06, 2012
In the 1950s, when science fiction writers dreamed about the coming age of...
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Employee engagement in a social media world
Mar 30, 2012
Retailers are now well familiar with social media as a means of engaging...
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Credibility in environmental messages begins with certification
Mar 14, 2012
The number of eco-labels in the marketplace continues to grow. According...
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Transforming the CPG and retail consulting industry
Mar 09, 2012
To be successful, growth strategies must go beyond theoretical strategic...
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Delivering the right combination of relevance and consumer reach
Mar 08, 2012
Why has Google arguably become the most popular advertising platform on...
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Getting serious about social
Feb 08, 2012
Because social media began as the purview of college kids and hipsters, it...
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Making sense of mobile and marketers tendencies
Feb 02, 2012
Mobile marketing has been the “next big thing” long enough that it almost...
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Featured Viewpoint

Filling the competitive in-home knowledge void: retailer advertising and promotion
With shoppers making fewer trips and impulse purchases, the need to influence...
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