SAN DIEGO Sony has announced the launch of its new line of Reader digital books, including the new Reader Pocket Edition, Reader Touch Editionand, in the United States, the wireless Reader Daily Edition.
"Today, we're excited to announce not just the availability of the Reader Touch Edition and Pocket Edition in the countries we already serve but also plans to expand the Reader line to previously untapped markets," said Steve Haber, president Sony's digital reading business division. "We take a thoughtful approach to country expansion, including Italy, Spain, Australia, Japan and China, working with local bookstores to ensure content is compatible, relevant and in the appropriate language for each market."
The new Reader models bring a fresh level of flare to e-reading with colorful, elegant aluminum designs and all new, highly responsive touch screens, according to the company. In addition to the new devices in the United States, Sony announced development of a set of applications for iPhone and the Android Marketplace to extend the Reader experience across multiple portable devices.