HOFFMAN ESTATES, Ill. Sears announced that it is offering new ways for customers to shop its popular Wish Book this holiday season.
"Wish Book makes holiday shopping easier, more convenient and provides a new social element for our customers," said Imran Jooma, president of eCommerce for Sears Holdings. "While print and electronic versions of the Wish Book are still available, the new social version puts a twist on a time-treasured tradition. It's your Wish Book, your way."
According to Sears, customers can shop the Wish Book catalog the traditional way and take advantage of new quick response bar codes throughout the catalog which can be scanned to view more information on items through videos and product pages. Customers can also shop online by flipping through the digital version and clicking on items to make a purchase from the page. Or, shoppers can visit the Sears Facebook page to get holiday shopping ideas, share holiday wish lists and purchase products through the Wish Book tab. Sears has also launched a free Wish Book app that customers can use to find gifts through the new Trending Tree and Snow Globe features, as well as traditional means like gift finder and search and browse.