RESTON, Va. -- According to comScore's Q4 2010 U.S. retail e-commerce sales estimates, online retail spending reached a record $43.4 billion for the quarter, up 11% versus year ago. This growth rate represented the fifth consecutive quarter of positive year-over-year growth and second quarter of double-digit growth rates in the past year.
"Retail e-commerce had a strong fourth quarter, growing 11% versus last year as holiday season spending was bolstered by an improving sentiment among some consumer segments and by retailers' discounting and promotions," said comScore chairman Gian Fulgoni. "The 2010 holiday season saw the first billion-dollar day on record and several more surpassing $900 million to help propel Q4 to record spending levels. We anticipate that the progress we've seen in the past year as we climbed out of the recession will continue with sustained double-digit growth rates in 2011."
The top-performing online product categories were Computer Software (excl. PC Game