WAYNE, N.J. — Babies“R”Us is partnering with mom and fashion icon, Heidi Klum, for an exclusive collection of affordable luxuries for little ones, adding to its growing assortment of differentiated product offerings. This new collection, Truly Scrumptious by Heidi Klum, will be available at Babies“R”Us stores across North America and online at Babiesrus.com beginning this fall.
The collection is designed for newborns, infants, toddlers and growing kids and will include apparel and accessories, furniture, bedding, room décor and gear featuring fun, colorful patterns, as well as optimal functionality.
“Over the years, I’ve made countless shopping trips to Babies“R”Us looking for the coolest gear, trying out the newest toys and shopping for fun clothes. Babies“R”Us is the ultimate authority in baby products,” said Klum. “I’m so excited to partner with them to create a fun, magi