NEW YORK — Macy's has partnered with fashion icon Nicole Richie (daughter of famed singer Lionel Richie) for an exclusive line for the company's Impulse division. Nicole Richie for Impulse will launch in 100 Macy's stores and at Macys.com in September and will feature apparel inspired by Richie's trendsetting personal style, including 1970s influenced silhouettes, prints and fabrications, the company said.
"Macy's is the epitome of American fashion," said Nicole Richie. "Their iconic stamp on the world of retail has not only touched the lives of consumers, but has also become a significant part of pop culture. I am
thrilled to have this opportunity to work with Macy's and create a collection that channels the individual artist in all of us."
Items in the collection will range in price from $49 to $149 and include such pieces as asymmetrical skirts, cropped tops and fitted jackets.
"We are extremely excited to have Nicole Richie design the next capsule for our Impulse designer series," said Jeff Gennette, Macy's chief merchandising officer. "Not only is she on everyone's best dressed list,
but her talent for fashion and design, as well as her charismatic persona resonate with our Impulse customer."